Terry Peet-Lukes has over 30 years of experience in the fields of market research, market and demographic analysis, database development, and statistical modeling.
Prior to joining Laureate Education in 1989 he worked as a demographer at a large non-profit organization in Washington, D.C. as well as a market analyst in local government. Since joining Sylvan Learning Systems nearly 20 years ago, Terry has helped to build a large market research and business intelligence team within the Global Products and Services Division. In 2009, GPS BI was spun-off as a separate department which allowed Terry to concentrate on developing a world-class market research capability.
In 2012 he led the Market Understanding Community of Practice within Laureate International Universities which brought together the market research resources within the Network to form a highly collaborative team of professionals engaged in market research.
He continues that initiative today as part of the Laureate Network Office. Terry holds advanced degrees in International Economics and Political Science.